| 1.Defining Marketing for the 21st Century
2.Developing Marketing Strategies and Plans
3.Gathering Information and Scanning the Environment
4.Creating Customer Value, Satisfaction, and Loyalty
5.Identifying Market Segments and Targets
6.Creating Brand Equity
7.Dealing with Competition
8.Setting Product Strategy
9.Designing and Managing Services
10.Developing Pricing Strategies and Programs
11. Designing and Managing Integrated Marketing Channels
12.Designing and Managing Integrated Marketing Communications
13.Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
14.Introducting New Market Offerings
15.Tapping ino Global Markets |
